Major donor cultivation: steps to success.: An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on April 1, 1996. The length of the article is 2573 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Recent reports suggest that only 15% of the donor base in the US, as opposed to the earlier-reported 20%, is responsible for the majority of contributed income to the nation's charities. The dwindling number of willing donors implies that efforts directed towards caring for donors must be doubly enhanced. To get better acquainted with one's important donors, an annual cultivation plan must be designed to strengthen one's relationship with the major donors and to attract new major donors. Guidelines on how to make a cultivation plan work are presented.

Citation Details
Title: Major donor cultivation: steps to success.
Author: R. Daniel Shephard
Publication:Fund Raising Management (Magazine/Journal)
Date: April 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v27 Issue: n2 Page: p36(4)

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