McDonald's: a prime example of corporate culture.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1995. The length of the article is 1596 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The phenomenal success of McDonald's Corp. is the result of a corporate culture that connects its geographically scattered franchises together. Ever since its launch in 1955, the fast-food restaurant company has been actively promoting a culture that is grounded on its vision statement, which emphasizes quality, service, convenience and value. Franchisees, managers and assistant managers are indoctrinated into the company's culture by attending the Hamburger University, which can be found in the US, Germany, the UK and Japan. The company makes sure that its proven system is maintained by conducting a constant review of the performance of its franchises around the world. The manuals also support the corporate culture by spelling out what employees need to do to be culture bearers at McDonald's.

Citation Details
Title: McDonald's: a prime example of corporate culture.
Author: Mary-Angie Salva-Ramirez
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n4 Page: p30(3)

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