Agents' Internet marketing interest exploding.(Foundation for Issues Research and Management finds Internet to be powerful marketing tool for ... & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on June 24, 1996. The length of the article is 1422 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A study conducted by the Foundation for Issues and Research & Management underscored the marketing potential of the Internet in the insurance industry. Only 6 out of 113 responses to e-mail advertisements sent to insurance agents were negative. Industry analysts believe e-mail will represent a better marketing media in the short term due to the relative lack of experience of insurance professionals with online technology. Analysts predict the World Wide Web will have supplanted e-mail as an online marketing medium by 2006.

Citation Details
Title: Agents' Internet marketing interest exploding.(Foundation for Issues Research and Management finds Internet to be powerful marketing tool for insurance agents)
Author: Victoria Sonshine Pasher
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: June 24, 1996
Publisher: The National Underwriter Company
Issue: n26 Page: p9(2)

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