Corporate money dominates issues advertising. (reprinted with permission by Capital Eye): An article from: St. Louis Journalism Review

This digital document is an article from St. Louis Journalism Review, published by SJR St. Louis Journalism Review on July 1, 1996. The length of the article is 1393 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Corporations have widened their political domain and further strengthened their political power with the advent of issues advertising. The corporate world found out that advocacy advertising pays off because it can elicit and influence public opinion, which can shape social policies and bring about reforms. Classic examples of highly successful issues advertising include 'Harry and Louise,' which defeated the health care plan of the Clinton administration. Paid advocacy is sure to play an important role in the coming federal elections.

Citation Details
Title: Corporate money dominates issues advertising. (reprinted with permission by Capital Eye)
Author: Dan Bischoff
Publication:St. Louis Journalism Review (Magazine/Journal)
Date: July 1, 1996
Publisher: SJR St. Louis Journalism Review
Volume: v26 Issue: n188 Page: p11(2)

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