Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the ... talk): An article from: Communication World
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This digital document is an article from Communication World, published by International Association of Business Communicators on March 1, 2005. The length of the article is 1260 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system.(tech talk) Author: Angelo Fernando Publication:Communication World (Magazine/Journal) Date: March 1, 2005 Publisher: International Association of Business Communicators Volume: 22 Issue: 2 Page: 8(2)