Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the ... talk): An article from: Communication World

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Citation Details
Title: Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system.(tech talk)
Author: Angelo Fernando
Publication:Communication World (Magazine/Journal)
Date: March 1, 2005
Publisher: International Association of Business Communicators
Volume: 22 Issue: 2 Page: 8(2)

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