Creating a blue ocean of profit: CEOs should not merely compete in commoditized sectors. They must break free.(BOOK EXCERPT)(Chief executive officers): An article from: Chief Executive (U.S.)

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Citation Details
Title: Creating a blue ocean of profit: CEOs should not merely compete in commoditized sectors. They must break free.(BOOK EXCERPT)(Chief executive officers)
Author: W. Chan Kim
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: March 1, 2005
Publisher: Chief Executive Publishing
Issue: 206 Page: 54(3)

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