Free agents. (Internet as a marketing tool)(Information Technology): An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on January 1, 1997. The length of the article is 1389 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The unique attributes of the Internet make it an ideal marketing tool. It facilitates interactive and inexpensive communication between companies and consumers in any part of the world. In addition, those linked to the Net comprise an extremely attractive market because they tend to be more affluent, better educated and more receptive to new technology than the general population. Unfortunately, many companies using the Net as a marketing tool are failing to reap its promised rewards. One reason for this is the absence of a salesperson who can answer consumers' questions, assess their preferences and requirements, offer attractive incentives and close the sale. This problem can be resolved with the use of artificial intelligence and the automated sales agent. These agents can be programmed to provide intelligent answers to customer queries, offer service suggestions based on consumer information and cope with large volumes of electronic messages.

Citation Details
Title: Free agents. (Internet as a marketing tool)(Information Technology)
Author: Chuck Williams
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: January 1, 1997
Publisher: Chief Executive Publishing
Issue: n120 Page: p66(2)

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