MCIFs: an index of possibilities. (Marketing Customer Information Files): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1997. The length of the article is 5767 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Marketing Customer Information Files (MCIF) software is reemerging as an important tool for database marketing within the banking industry. MCIF products available in the market are Harland Max$ell, Deluxe MarketWise, Harte-Hanks Market Advantage, Customer Insight Explore, Centrax Marquis and Liberty Check Printer Member Focus. The three types of events that can drive event-driven MCIF programs are community events, banking events and life events.

Citation Details
Title: MCIFs: an index of possibilities. (Marketing Customer Information Files)
Author: Tony Gonchar
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n2 Page: p22(8)

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