Agents can't afford not to cross-sell.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 12, 1997. The length of the article is 1128 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many independent insurance agencies fail to implement an effective cross-selling program. Techniques that agencies are successfully using for various types of cross-selling programs are outlined. A renewal review questionnaire can serve as the basis of a personal-lines-to-personal-lines cross-selling program. Two staff members, a client contact and a service processor, are needed to implement such a program.

Citation Details
Title: Agents can't afford not to cross-sell.
Author: Emily Huling
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 12, 1997
Publisher: The National Underwriter Company
Volume: v101 Issue: n19 Page: p13(2)

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