Scoping out the teen scene: food companies think young, plus some musings on Web site quality. (youth-oriented World Wide Web sites of food and ... An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on March 1, 1997. The length of the article is 723 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Food and beverage companies seek to develop a bond with teenagers and young adults by creating Web sites that appeal to the young segment. For example, Coca-Cola has teamed up with Martin Interactive to improve the quality of its Web site graphics, found at www. coca-cola.com. Other food company sites include Pepsi's www.pepsi.com and Nabisco's www.nabisco.com. Web sites of food firms should be unique, to differentiate each of them from the rest.

Citation Details
Title: Scoping out the teen scene: food companies think young, plus some musings on Web site quality. (youth-oriented World Wide Web sites of food and beverage firms)(Column)
Author: Mike McTaggart
Publication:Food Processing (Magazine/Journal)
Date: March 1, 1997
Publisher: Putman Media, Inc.
Volume: v58 Issue: n3 Page: p47(1)

Article Type: Column

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