Smarty pants? (smart cards and smart ATMs in banking): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1997. The length of the article is 583 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banking companies should recognize the incentives and strategies that can be generated through the use of smart cards and smart ATMs. These tools are relevant given that competitors, including other banks and nonbank providers of financial services, are expected to also actively use these technologies to woo current and prospective customers. Banks should therefore take time to understand smart technologies to better exploit their potential.

Citation Details
Title: Smarty pants? (smart cards and smart ATMs in banking)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n3 Page: p16(2)

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