Everything you need to know about mailing lists, but were afraid to ask!: An article from: Bank Marketing
Book Details
Author(s)Own T. Cunningham, George Wachtel
PublisherBank Marketing Assn.
ISBN / ASINB00097N1IW
ISBN-13978B00097N1I7
AvailabilityAvailable for download now
Sales Rank13,166,127
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1997. The length of the article is 3486 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Bank companies should make their mailing lists as attractive as possible to encourage recipients of direct mail to open and read the letter. This means that special attention should be given to the customers' names and addresses because misspelling them can de-motivate customers from entertaining these mailings. Duplication, where customers receive three copies of the same letter, can also be a turn-off. A good list sends a signal to the customers that their bank is paying attention to little things, such as punctuating their names properly and sending them a single letter.
Citation Details
Title: Everything you need to know about mailing lists, but were afraid to ask!
Author: Own T. Cunningham
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n3 Page: p41(4)
Distributed by Thomson Gale
From the supplier: Bank companies should make their mailing lists as attractive as possible to encourage recipients of direct mail to open and read the letter. This means that special attention should be given to the customers' names and addresses because misspelling them can de-motivate customers from entertaining these mailings. Duplication, where customers receive three copies of the same letter, can also be a turn-off. A good list sends a signal to the customers that their bank is paying attention to little things, such as punctuating their names properly and sending them a single letter.
Citation Details
Title: Everything you need to know about mailing lists, but were afraid to ask!
Author: Own T. Cunningham
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n3 Page: p41(4)
Distributed by Thomson Gale
