Rolling the dice in Detroit: how a land-based casino referendum beat the odds thanks to a skillful campaign.: An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on April 1, 1997. The length of the article is 1607 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The passage of a proposal in Michigan marked the first time that the state voters approved a land-based casino gaming in the area. Although the campaign did not look promising, the strategies used proved to be effective. Its components included a pro-Michigan framing, benefits-related messages, deliberate understatement, revenue allocation, revenue dedication and strict regulation. Advertisements that are simple and straightforward resulted in a believable and effective campaign.

Citation Details
Title: Rolling the dice in Detroit: how a land-based casino referendum beat the odds thanks to a skillful campaign.
Author: Laurence B. Deitch
Publication:Campaigns & Elections (Refereed)
Date: April 1, 1997
Publisher: Campaigns & Elections, Inc.
Volume: v18 Issue: n4 Page: p31(3)

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