Artful fundraising: how to build a bigger donor base.: An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on April 1, 1997. The length of the article is 864 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A contributor is traditionally described as an elderly person, usually a male with a history of contributing. A recent study, however, discovered that older and long-standing party members responded less in some types of fundraising programs. Furthermore, education is a main factor in the implementation of these programs. A well-written personalized appeal that targets households and individuals can make a significant difference in a fundraising project.

Citation Details
Title: Artful fundraising: how to build a bigger donor base.
Author: Thomas V. Halatyn
Publication:Campaigns & Elections (Refereed)
Date: April 1, 1997
Publisher: Campaigns & Elections, Inc.
Volume: v18 Issue: n4 Page: p38(2)

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