Integrating database mktg. into agencies.(Agency Management Review): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on August 18, 1997. The length of the article is 1261 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many insurance agents wrongly believe that database marketing is too expensive or would be ineffective for them. Captive agents can participate in insurance companies' direct marketing programs. Such programs typically allow agents to buy leads for their territory. Independent agents can use carrier-supplied prospect information to create their own in-house prospect lists. A database marketing program is outlined.

Citation Details
Title: Integrating database mktg. into agencies.(Agency Management Review)
Author: Joyce Van Ravenswaay
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: August 18, 1997
Publisher: The National Underwriter Company
Volume: v101 Issue: n33 Page: p20(2)

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