Composite case study: new ways to build loyalty and profitability.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1997. The length of the article is 805 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Where Everybody Is Somebody Special Bank developed a customer-centered approach focused on building customer service strategies to provide long-term customer value. The approach increases the cross-sell activity and loyalty among its clients. It also provides an understanding of each customer group profiles and product development sales, promotional and bank-customer services.

Citation Details
Title: Composite case study: new ways to build loyalty and profitability.
Author: Carla McEachern
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n9 Page: p24(1)

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