Focus groups: the human side of research: getting the most out of the recruitment.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1997. The length of the article is 568 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Consider in conducting an effective focus group includes maximizing the value of internal resources, increase group effectiveness and research investment optimization. The collection of additional quantitative data relevant to the client's interest and a qualitative research data is also important for the success of focus group recruitment and screening process. Such a process creates an effective customer centered marketing approach.

Citation Details
Title: Focus groups: the human side of research: getting the most out of the recruitment.
Author: Timothy B. Taylor
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n9 Page: p28(2)

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