A heuristic for defining the purpose of a client's WWW site. (World Wide Web site design): An article from: Business Communication Quarterly

This digital document is an article from Business Communication Quarterly, published by Association for Business Communication on December 1, 1997. The length of the article is 839 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A Purdue University-Indiana professor has created an approach where students are taught to apply business communication theory to the design a World Wide Web site for clients. The teacher's approach involves a set of questions which the students will apply as heuristics when they make decisions on whether to design a Web site and in the actual design of the site. The questions the students will apply are: Why do you want a WWW site?, How do you want to communicate with your audience? and Do you want your WWW site to supplement existing advertising, marketing or publishing efforts?

Citation Details
Title: A heuristic for defining the purpose of a client's WWW site. (World Wide Web site design)
Author: Laurie Cubbison
Publication:Business Communication Quarterly (Refereed)
Date: December 1, 1997
Publisher: Association for Business Communication
Volume: v60 Issue: n4 Page: p95(3)

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