A measure of success. (customer service): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1997. The length of the article is 2599 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Customer service plays an essential role in meeting banking institutions' goals. With the increasing competition in the banking industry, this is an area where banks should focus on if they aim to increase their share of the market. Implementing an effective measurement program is essential to determine how customer demands can be efficiently met. Customer feedback is also important for banks to identify problem areas and develop ways to solve them.

Citation Details
Title: A measure of success. (customer service)
Author: Ann Biere
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n11 Page: p30(5)

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