Counseling for creative marriages.(successful bank-agency relationships): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1997. The length of the article is 2715 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A successful relationship between a bank and its marketing or advertising agency can spell profits for both organizations. Banks must first define their need prior to hiring or contacting the proper agency. If the bank is only interested in enhancing its corporate image, a design firm might be a better alternative than an advertising agency. Corporate size is also another important consideration. Large creative services firms do not usually cater to small budget clients. However, smaller agencies will work more intensively on the account than larger agencies.

Citation Details
Title: Counseling for creative marriages.(successful bank-agency relationships)
Author: Kande Hall
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 56(5)

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