Speaking of capital campaigns. (capital campaign case statements)(Thoughts from the Copy Corner)(Column): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on March 1, 1998. The length of the article is 1197 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Capital campaign case statements should be written with the goal of getting a response from the entity being addressed. Thus, the 'we,' which is unlikely to solicit desired response, should be replaced by 'you.' The case statement should begin with the most expansive declaration of purpose. Everything else emanates from there. The things that should be remembered when writing a direct mail package and techniques in writing a good letter are presented.

Citation Details
Title: Speaking of capital campaigns. (capital campaign case statements)(Thoughts from the Copy Corner)(Column)
Author: Con Squires
Publication:Fund Raising Management (Magazine/Journal)
Date: March 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29 Issue: n1 Page: p32(2)

Article Type: Column

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