Rotating your paradigms. (brand marketing practices by gas stations): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1998. The length of the article is 737 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers can learn important lessons from the history of gasoline stations in the US. The introduction of gasoline stations were spurred by the rapid increase in automobile sales. By the 1950s, petroleum firms such as Esso and Texaco began to differentiate their products through branding and service. These marketing techniques can also be applied by bankers under existing market conditions.

Citation Details
Title: Rotating your paradigms. (brand marketing practices by gas stations)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n3 Page: p5(1)

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