The high cost of credit card debt.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1998. The length of the article is 2822 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Credit card banks and issuers are trying to develop predictor models that would help identify good customers, thereby minimizing losses from bankruptcies. Other steps that have been taken include the use of newer marketing tactics, reevaluation of the consumer debt factor and changes in bankruptcy laws. Some of the firms that have incurred huge losses include Wachovia Corp, Citicorp, NationsBank, First USA, Banc One and American Express.

Citation Details
Title: The high cost of credit card debt.
Author: Anita Womack
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n3 Page: p10(3)

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