Myth #4: executive order = front-line action. (managing change processes)(The Myths of Market Competence, part 4): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1998. The length of the article is 738 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Executive groups that are tasked with implementing changes in customer service policies can enhance their market competence through several measures. First, the team must formulate a model for managing the change process. These changes must involve the frontline personnel, the management and the information needs of the firm. Second, the team must undertake steps to speed up and improve executive learning. Lastly, a system that monitors the implementation of the strategy must be installed.

Citation Details
Title: Myth #4: executive order = front-line action. (managing change processes)(The Myths of Market Competence, part 4)
Author: Robert Hall
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n3 Page: p48(1)

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