Marketing or sales?: An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on July 1, 1998. The length of the article is 869 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The concept of marketing differs from that of sales in terms of its business philosophy. A market-directed company makes products that customers want instead of convincing customers to buy existing products. Thus, marketing involves more than promotions and advertising which salespeople also do. The latter are simply expected to sell to the consumer whether at a profit or none at all as is the case when promotions eat up profits. Marketing people rationalize the product development process through a focus on customer wants and consequently make it easier for salespeople to sell.

Citation Details
Title: Marketing or sales?
Author: John L. Stanton
Publication:Food Processing (Magazine/Journal)
Date: July 1, 1998
Publisher: Putman Media, Inc.
Volume: v59 Issue: n7 Page: p51(2)

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