Using telephones: does broadcast voice messaging work?: An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on August 1, 1998. The length of the article is 1797 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Broadcast voice messaging (BVM) is an effective method of getting a political campaign message to hundreds or thousands of voters. BVM allows a political candidate to send the appropriate message to the appropriate people at the proper time. The two main elements for a successful BVM is the use of reliable equipment and sufficient knowledge on how to operate it. The four main factors for its success are the person recording the message, the structure of the message, message delivery and timing.

Citation Details
Title: Using telephones: does broadcast voice messaging work?
Author: Mary Norwood
Publication:Campaigns & Elections (Refereed)
Date: August 1, 1998
Publisher: Campaigns & Elections, Inc.
Volume: v19 Issue: n8 Page: p46(3)

Distributed by Thomson Gale