Debate of the stupids. (debate between central office and local bank branches on customer relations): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1998. The length of the article is 721 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The conflict between the central offices and the local branches of large banks on customer relations responsibilities and roles inhibits efforts to improve customer relations. The central offices and the local branches have synergistic roles in the improvment of customer relations. While the central office provides branding, consistency and funding, local banks have their unique close relationships with customers absent in central offices.

Citation Details
Title: Debate of the stupids. (debate between central office and local bank branches on customer relations)
Author: Robert Hall
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p14(1)

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