The effect of news teasers in processing TV news.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 22, 1998. The length of the article is 5592 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study examined the effect of news teasers on viewer processing of TV news. Results showed that the presence of a news teaser enhanced viewer recall and comprehension of the news story teased. In addition, the effectiveness of different types of news teasers was explored: the presence of a program reference in a news teaser was found to be more effective in facilitating viewer comprehension of the news story, while presentation format of the news teaser did not make a difference.

Citation Details
Title: The effect of news teasers in processing TV news.
Author: Hao-chieh Chang
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: June 22, 1998
Publisher: Broadcast Education Association
Volume: v42 Issue: n3 Page: p327(13)

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