Plan B. (GE Capital's globalization strategy): An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on September 1, 1998. The length of the article is 1986 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: GE Capital does not believe that merging with another large company is the best way to create an international financial services powerhouse. CEO Gary Wendt recognizes the benefits of mega-mergers, including the stability provided by breadth and scale, and a strong balance sheet. However, he also knows about the serious problems that can arise, such as culture clashes that distract management and too many products which can lead to mediocrity. Wendt has opted for 'Plan B,' which he contends avoids the weaknesses of mega-mergers but still achieves breadth and scale. He says that this international expansion strategy involves the use of a structure that enables managers to focus on different markets and promotes the efficient use of resources in identifying growth opportunities.

Citation Details
Title: Plan B. (GE Capital's globalization strategy)
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: September 1, 1998
Publisher: Chief Executive Publishing
Issue: n137 Page: p54(4)

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