Thou shalt not market thy bank without a strategic plan: take two clay tablets and see me in the morning....: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1998. The length of the article is 911 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketing is transforming and its practice is evolving into a science. Ever-intensifying market competition and increasing changes in the nature of financial products and services coupled with technological innovations have elevated the discipline to an area which is crucial to a bank's success. The recognition of the function of marketing in banking has also spawned new sets of responsibilities. Bank marketing then is experiencing a transition where the profession, which is more than the sum of its parts, is beginning to define its constituent building blocks.

Citation Details
Title: Thou shalt not market thy bank without a strategic plan: take two clay tablets and see me in the morning....
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n9 Page: p26(2)

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