Could you use an extra $1 trillion dollars? (tips for banks on marketing to the 50-plus age group): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1998. The length of the article is 1374 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks can take a number of steps to effectively market to consumers belonging to the 50-plus age group. The first step is to conduct market research on the senior population in their area. Research efforts can include focus groups, surveys and benchmarking effective bank programs. The next step is to attract the members of this population through offerings as club accounts. Tips on establishing a seniors club are discussed.

Citation Details
Title: Could you use an extra $1 trillion dollars? (tips for banks on marketing to the 50-plus age group)
Author: Joan Gervino
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n10 Page: p16(2)

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