Advertising decision making in Asia: "Glocal" versus "Regcal" approach.: An article from: Journal of Managerial Issues

This digital document is an article from Journal of Managerial Issues, published by Pittsburg State University - Department of Economics on September 22, 1998. The length of the article is 7021 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Advertising decision making in Asia: "Glocal" versus "Regcal" approach.
Author: Susan H.C. Tai
Publication:Journal of Managerial Issues (Refereed)
Date: September 22, 1998
Publisher: Pittsburg State University - Department of Economics
Volume: v10 Issue: n3 Page: p318(22)

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