Worldwide Sales Automation Applications 2005-2009 Forecast

This IDC study charts the growth of the sales automation applications market in 2004 and forecasts the growth of this market through 2009. Readers of this study will learn the trajectory of the sales automation market over the forecast period and gain insight into the strategies that result in user adoption. Suppliers with complementary products will be especially interested in the impact that this market has on their own opportunities.

"Sales automation has grown far beyond its original lone salesperson productivity and is becoming a staple of good sales management practice in organizations of all sizes." — Robert Blumstein, director, CRM Analytics and Marketing Applications