Crossing the channel.(expansion of UK banks in France): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 1043 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: UK banks are stepping up their marketing efforts in France as part of an overall expansion strategy in Europe. Major banks such as Abbey National, News Banque, Barclays and Woolwich are trying to attract French consumers through telemarketing and television advertising and by forging partnerships with estate agents and well-known financial intermediaries. These banks are enjoying relative success in selling home and consumer loans and other forms of credit to the French due to their attractive interest rates and the low overhead costs of marketing products over the telephone.

Citation Details
Title: Crossing the channel.(expansion of UK banks in France)
Author: Anne Bovaird
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Issue: 101 Page: 3(1)

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