Targeting female affluence.(includes related article on financial products and services owned by affluent women)(marketing of financial services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 1375 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Affluent women consumers are a growing yet untapped market for the financial services industry. According to a survey conducted by Deloitte and Touche and Capital Rose, majority of women aged 25 to 65 with personal annual incomes of $100,000 or more prefer known brands and are willing to pay a little bit more in exchange for better service. Financial services firms, however, are not fully taking advantage of this opportunity as reflected in the fact that they are not spending their marketing dollars well to target the female segment.

Citation Details
Title: Targeting female affluence.(includes related article on financial products and services owned by affluent women)(marketing of financial services)
Author: Anna Ronay
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Issue: 101 Page: 10(2)

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