How one manufacturer is exploring category management.(Sterling Plumbing Group)(Cover Story): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on February 1, 1999. The length of the article is 3446 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Sterling Plumbing Group, realizing that it needs to partner with retailers to drive sales, decided to launch a category management program. Its program is based on four fundamental beliefs, namely, know the customer, simplify the shopping process, partner with the retailer, and execute a customized program. Beginning with the sink category, Sterling conducted one-on-one and interviews and in-store observations to determine the consumers' views of their products. After learning that consumers want a wider selection of products, Sterling designed specific merchandising materials and displays to help consumers make purchasing decisions in their favor.

Citation Details
Title: How one manufacturer is exploring category management.(Sterling Plumbing Group)(Cover Story)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: February 1, 1999
Publisher: National Retail Hardware Association
Volume: 176 Issue: 2 Page: 81(2)

Article Type: Cover Story

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