Branding: a refresher course.(bank marketing strategy): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1998. The length of the article is 1156 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The branding strategy may be effectively applied by banks provided they identify their target customers and restructure the features of their products towards their target customers' needs. The banks should also take stock of how their clientele perceive their institution through surveys and interviews. After developing the client-oriented services and products, banks should evaluate the performance of these offerings. This could be done by assessing the offerings' market share, attractiveness to customers and client satisfaction.

Citation Details
Title: Branding: a refresher course.(bank marketing strategy)
Author: Lynn Weinstein
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1998
Publisher: Bank Marketing Assn.
Volume: 30 Issue: 12 Page: 12(2)

Distributed by Thomson Gale