Broadcast advertising and U.S. demand for alcoholic beverages.: An article from: Southern Economic Journal

This digital document is an article from Southern Economic Journal, published by Southern Economic Association on April 1, 1999. The length of the article is 7166 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A differential demand system, including explanatory variables for broadcast advertising and print advertising, were estimated by applying quarterly data for 1977-1994 on alcoholic beverage consumption and advertising. The model elucidates on the growth rate of per capita consumption dependent on explanatory variables for prices, real income, demographic changes and real advertising by media and beverage. Findings showed that advertising has little or no influence on demand.

Citation Details
Title: Broadcast advertising and U.S. demand for alcoholic beverages.
Author: Jon P. Nelson
Publication:Southern Economic Journal (Refereed)
Date: April 1, 1999
Publisher: Southern Economic Association
Volume: 65 Issue: 4 Page: 774(1)

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