The value equation: understanding what drives customers to your store.(home improvement stores)(Cover Story): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on July 1, 1999. The length of the article is 3051 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Findings of two case studies about independent hardware retailers reveal that time is the most important reason why most shoppers patronize their local hardware stores. Customers were even willing to pay prices that were 15 to 17% higher than at the local big boxes for the excellent service they get at the two stores. Another study conducted by the National Retail Hardware Assn showed that warehouse home centers and specialty stores got 78 points out of a possible 100 on consumer satisfaction. Top-performing hardware stores and traditional home centers have scores of 75 points each while average hardware stores and lumberyards earned 73 points.

Citation Details
Title: The value equation: understanding what drives customers to your store.(home improvement stores)(Cover Story)
Author: Walter E. Johnson
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: July 1, 1999
Publisher: National Retail Hardware Association
Volume: 177 Issue: 1 Page: 54(5)

Article Type: Cover Story

Distributed by Thomson Gale