Consumer math: finding the solution to the customer value equation.(Cover Story): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on July 1, 1999. The length of the article is 942 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Patrons of two independent hardware stores in Chicago, IL, were willing to shop at the stores for a number of reasons. Convenience and time are the overriding reasons why people buy at these stores. Customers were willing to pay 15 to 17% more than buy at the least-expensive outlets in the market. Both stores have downtown locations and perform better than strip mall stores. Shoppers are not charged extra for having easy and enjoyable shopping experiences but these are standard come-ons in the stores.

Citation Details
Title: Consumer math: finding the solution to the customer value equation.(Cover Story)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: July 1, 1999
Publisher: National Retail Hardware Association
Volume: 177 Issue: 1 Page: 56(2)

Article Type: Cover Story

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