The other side of the screen.(Bandwagon)(visitors to a campaign's Web site)(Column): An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on July 1, 1999. The length of the article is 880 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Managers of campaign Web sites must be capable of discerning the behavior of individuals who visit the Internet. Compared to other forms of mass media such as television, political campaigners know little about the preferences of these audiences. Contrasting reports about the alleged political activity or inactivity of this group of people exist. Discerning the opinions of these so-called 'surfers,' 'nerds' and 'browsers' represents a challenge for today's campaigners.

Citation Details
Title: The other side of the screen.(Bandwagon)(visitors to a campaign's Web site)(Column)
Author: Michael Cornfield
Publication:Campaigns & Elections (Refereed)
Date: July 1, 1999
Publisher: Campaigns & Elections, Inc.
Volume: 20 Issue: 6 Page: 34(1)

Article Type: Column

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