A tale of two fund raisers!(Donor Appeals)(a comparison of two fund-raising techniques): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on July 1, 1999. The length of the article is 1571 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A comparison of two fund-raising techniques by two similar religious charity organizations reveals that donors do not react well to aggressive fund-raising tactics. Donors are more willing to give to charitable organizations who mail less but offer a description of the results of the donors' contributions. The conclusion is that donors also want to know what happen to their donations and they are willing to reward those organizations who fulfill this requirement.

Citation Details
Title: A tale of two fund raisers!(Donor Appeals)(a comparison of two fund-raising techniques)
Author: Bruce Campbell
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1999
Publisher: Hoke Communications, Inc.
Volume: 30 Issue: 5 Page: 26(2)

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