Seeking News via the Pager: An Expectancy-Value Study.(Statistical Data Included): An article from: Journal of Broadcasting & Electronic Media
Book Details
Author(s)Louis Leung, Ran Wei
PublisherBroadcast Education Association
ISBN / ASINB00098ZGK2
ISBN-13978B00098ZGK7
AvailabilityAvailable for download now
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 22, 1999. The length of the article is 7525 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: This study examines the use of the pager as a newly emerged mass medium for seeking news, focusing on the effects of expectancy-value judgments of the use of the pager in general and on the use of pagers as a news medium in particular on level of exposure to news. Results from a survey using a proportionate stratified random sample of 883 respondents indicate that the pager was the second major source (after TV) to learn about breaking news events. Further, seeking information and instrumentality were significant predictors for pager use for news, whereas other expected values such as novelty, seeking fun and credibility were not. Finally, seeking news via the pager appears to displace viewing of TV news.
From the supplier: The popularity of using pagers is examined, focusing on how electronic pagers can help to inform people about news events. Topics include innovations in electronic paging allowing users to follow news headlines, expectations of pager users, perceived value of pagers, and comparisons between using pager for news and using other types of media.
Citation Details
Title: Seeking News via the Pager: An Expectancy-Value Study.(Statistical Data Included)
Author: Louis Leung
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: June 22, 1999
Publisher: Broadcast Education Association
Volume: 43 Issue: 3 Page: 299
Article Type: Statistical Data Included
Distributed by Thomson Gale
From the author: This study examines the use of the pager as a newly emerged mass medium for seeking news, focusing on the effects of expectancy-value judgments of the use of the pager in general and on the use of pagers as a news medium in particular on level of exposure to news. Results from a survey using a proportionate stratified random sample of 883 respondents indicate that the pager was the second major source (after TV) to learn about breaking news events. Further, seeking information and instrumentality were significant predictors for pager use for news, whereas other expected values such as novelty, seeking fun and credibility were not. Finally, seeking news via the pager appears to displace viewing of TV news.
From the supplier: The popularity of using pagers is examined, focusing on how electronic pagers can help to inform people about news events. Topics include innovations in electronic paging allowing users to follow news headlines, expectations of pager users, perceived value of pagers, and comparisons between using pager for news and using other types of media.
Citation Details
Title: Seeking News via the Pager: An Expectancy-Value Study.(Statistical Data Included)
Author: Louis Leung
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: June 22, 1999
Publisher: Broadcast Education Association
Volume: 43 Issue: 3 Page: 299
Article Type: Statistical Data Included
Distributed by Thomson Gale
