The Loyal Viewer? Patterns of Repeat Viewing in Germany.(television viewing)(Statistical Data Included): An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 22, 1999. The length of the article is 7933 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study aims at finding viewer and program characteristics that determine repeat viewing rates, the extent of audience overlap between subsequent episodes of broadcast programs, and comparing them to the results of American and British studies. Results do not support the concept of ritualized viewing behavior: On average not even a third of the viewers of a given TV program watch the consecutive episode. However, several characteristics of the program influence the extent of repeat viewing.

From the supplier: The television viewing habits of several thousand Germans are examined, focusing on factors that encouraged viewers to remain loyal to the same broadcast channel program after program. Topics include importance of program type, such as sport or talk shows; time of program; and broadcast channel.

Citation Details
Title: The Loyal Viewer? Patterns of Repeat Viewing in Germany.(television viewing)(Statistical Data Included)
Author: Camille Zubayr
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: June 22, 1999
Publisher: Broadcast Education Association
Volume: 43 Issue: 3 Page: 346

Article Type: Statistical Data Included

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