Are your customers as satisfied as your bank's shareholders?: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 650 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The soaring stock prices of financial institutions,which pleased bank shareholders during the past years, caused the fall of banks in the market share race because banks became inconsistent in delivering their services and products. Consequently, this brought customer dissatisfaction in the banking industry. Julie Williams, acting comptroller of the currency, also noted that banks have been increasing fees without considering the effects on customer satisfaction.

Citation Details
Title: Are your customers as satisfied as your bank's shareholders?
Author: L. Biff Motley
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 6 Page: 44(1)

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