Internet commerce raises the bar.(Marketing Solutions)(personal treatment in online retail services)(Statistical Data Included): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1999. The length of the article is 731 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Online retailers are capable of rivaling traditional retail establishments even in the area of customer relations. The sheer size of modern retail establishments has resulted in less consumer interactions than in previous times. Ironically, it is the Internet retailers who are now pursuing one-on-one personal relationships with their online clients. These retailers offer such personal services as follow-ups and product suggestions that was the trademark of yesterday's face-to-face retailers.

Citation Details
Title: Internet commerce raises the bar.(Marketing Solutions)(personal treatment in online retail services)(Statistical Data Included)
Author: Robert Hall
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 8 Page: 13(1)

Article Type: Statistical Data Included

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