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Why public relations? What PR is and is not: it isn't advertising. And it won't cure a flawed concept or cover up sloppy management. But as part of a ... level): An article from: Franchising World
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This digital document is an article from Franchising World, published by International Franchise Association on November 1, 2004. The length of the article is 1978 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Why public relations? What PR is and is not: it isn't advertising. And it won't cure a flawed concept or cover up sloppy management. But as part of a franchisor's integrated marketing efforts, a strong public relations program is a powerful tool to help the system reach its optimum growth.(Growth, growth, growth: reaching the next level) Author: Polly Larson Publication:Franchising World (Magazine/Journal) Date: November 1, 2004 Publisher: International Franchise Association Volume: 36 Issue: 10 Page: 26(3)
