Upholding your good name X Y: you should periodically monitor customers' perceptions of your bank's reputation. After all, from a marketing viewpoint, ... Management): An article from: Bank Marketing

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Citation Details
Title: Upholding your good name X Y: you should periodically monitor customers' perceptions of your bank's reputation. After all, from a marketing viewpoint, your institution's image is one of its most valuable assets.(Image Management)
Author: Winslow Johnson
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 2 Page: 33(4)

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