Marketing tactics change, but branding is a constant.(Communications Q&A): An article from: Bank Marketing

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Citation Details
Title: Marketing tactics change, but branding is a constant.(Communications Q&A)
Author: Cary Hatch
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 4 Page: 53(1)

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