SAP: Stitching the Fabric of CRM Success

This IDC Flash presents several of SAP's key success factors and market developments that have shaped the customer relationship management (CRM) competitive landscape in its favor. The stale CRM market in the Asia/Pacific (excluding Japan) or APEJ region has sent some vendors packing or shifting to higher grounds. For some vendors, however, it has ignited more sparks for the success of their products. During this tumultuous period, SAP is one of the vendors that have demonstrated commendable CRM market success.